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Market
Research
The feasibility of the DJ company expanding to a Scandinavian country and, determining this matter, recommend an online marketing campaign. The incentive behind the research is to present a campaign to the organisation that will issue guidelines that can be directly implemented into the expansion plan.
Apr 2023- Jul 2023
Expanding The DJ Company NL to Denmark Strategic Proposal
Target city and group
City: Based on the city's population and annually held events/ festivals
Group: Nightclub and bar- owners, Wedding venue and private event planners, Corporation/ Festival event organisers, Wedding Couple
Example persona of the target group
Customer journey
Opinion to improve social media and Instagram Mockups
Use Consistent Colours | Add Hashtags | Post Videos or Reels | Call to Action｜Increase Frequency of Stories | Tag each other
( DJs or Partners )
Website Redesign
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